These local toy stores are winners of Bay Area Parent’s 2026 Best of the Best reader survey. Read the full list of winners here.
East Bay
Gold: Mozart, Earhart & Me. Sells gifts, toys and musical instruments and offers music instructors. Livermore location. mozartearhartandme.com.
Silver: The Prize Booth. Castro Valley. theprizebooth.com.
Bronze: Mozart, Earhart & Me. Benicia location. mozartearhartandme.com.
Peninsula
Gold: The Reading Bug. This family-owned independent bookstore is a great place to shop for toys and gifts for all ages. San Carlos. thereadingbug.com.
Silver: Reach and Teach. San Carlos. shop.reachandteach.com.
San Francisco/Marin
Gold: Five Little Monkeys Novato. Focuses on providing creative toys for imaginative minds that are educational, sustainable and have exceptional play value. Novato location. 5littlemonkeys.com.
Silver: Toy Crazy. Larkspur location. gotoycrazy.com.
Bronze: TANTRUM. Mill Valley and San Francisco. shoptantrum.com.
Silicon Valley
Gold: The Wooden Horse. Shop for toys and gifts at this adorable shop, which has been in business since 1971. Los Gatos. woodenhorsetoys.com.
Silver: Diddams Party & Toy Store. Mountain View. diddams.com.
Bronze: Automobuild. Los Gatos. automobuild.com.
